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The Major Difference Between Qualitative and Quantitative Researches

Posted by on 11 กันยายน, 2012

The Major Difference between Qualitative and Quantitative Researches


  • Qualitative research is conducted to build a new Theory or Body of Knowledge.
  • Quantitative research is conducted to test the existing theories.


Qualitative Vs. Quantitative Researches

Qualitative Research

Quantitative Research

–    Take place in the natural world-    Uses multiple methods that are interactive and humanistic

–    Is emergent rather than tightly prefigured

–    Is fundamentally interpretive

– Views social phenomenon holistically-  Systematically reflects on who she is in the inquiry

–  Is sensitive to her personal biography and how it shapes the study

Uses complex reasoning that is multifaceted and iterative


The Major Difference between Qualitative and Quantitative Researches







1 Objective Create theory of knowledge Test theory
2 Philosophy or paradigm Costructivism, Critical Theories, Participatory Positivism, Post-positivism
3 Strategy Narrative or Biography/Grounded Theory/Case study Survey and Experimental Design
4 Data collection In-depth interview Questionnaire
5 Data analysis Interpret words, phrases, letters Use statistics
6 Software NUD*IST, Atlas ti SPSS, SAS
7 Data presentation Diagrams, tables, matrices, graphs Tables, Figures
8 Report Flexible Fixed pattern
9 Conducting Research Begin with problem and end with theory Begin with theory and end with the result of theory testing
10 Literature Review Use as a guide for research design Use to develop research conceptual framework
11 Researcher’s role Mostly conducts research by himself Can use research assistant in many areas
12 Informants’ s role Play Active Role-Must listen to the voice of informant Play Inactive Role
13 Rigour or trustworthiness Credibility, Transferability, Dependability, Confirm ability Internal Validity, External Validity, Reliability, Objectivity
14 Researcher’ s ethics Protect the confidentiality of the informants Not always necessary
15 Relationships of researcher and informants Close Distance